Your brand, uninterrupted

Make every connection count. Protect every user journey and preserve your SEO link equity with the world’s most trusted URL redirect service.

Seamless redirects for seamless user journeys

Take control of your redirects and preserve SEO value across all your brand’s websites and domains. With an easy-to-use interface and powerful analytics, your productivity is about to skyrocket.

Create redirects fast and manage them with ease

Create, update and manage redirects yourself from our easy-to-use dashboard, without needing to engage your IT team. Enjoy bulk URL redirect imports and migration support. And we’re here anytime you need us with the best customer support in the industry.

Preserve SEO value and protect your users’ journeys

Maintain your SEO link equity during changes in your business or content. Get automatic email summaries that identify lost traffic opportunities. Make sure all your audiences stay connected to your brand and get where they need to go every time.

Power up your productivity with enhanced insights

Get your marketing initiatives live faster with our easy-to-use dashboard. Then use data-driven insights to sharpen your redirect management, identify lost traffic and reveal referrers and source URLs. Use all the data to assess vanity URL campaign performance and ROI.

Unmatched features, unbroken connections

We’ve designed our URL redirect tool to do the heavy lifting, so you don’t have to. We preserve your hard-won link equity with the fastest redirects in the industry in a single intuitive dashboard.

  • Cross-team collaboration
  • Powerful analytics
  • Lost traffic reports
  • Automatic email summaries
  • Bulk import/export

Marketers and SEO experts love ur ll o

We help you get started fast

Get expert guidance and resources when you need them.

  • Access our help center
  • Talk to a real person when you need one
  • Get support with bulk imports
  • Work with a dedicated success manager (Enterprise only)

Explore resources, and get the latest news and product updates from urllo

How to test if a URL redirects properly

HTML redirects hurt SEO and site performance: use server-side redirects instead

How to redirect HTTP to HTTPS: complete setup guide

Why JavaScript redirects hurt SEO and AI visibility

How AI crawlers follow redirects (what the research shows in 2026)

Website migration & SEO: how to move a website without losing rankings

How redirect response time impacts users and SEO

SEO redirects: how redirects affect SEO, rankings and long-term site performance

What is a link tester and how to test a link for website health and SEO

404 errors and SEO: everything marketing and SEO teams need to know in 2026

Kevin Indig: Clicks are empty calories. SEO needs a new diet.