Simplify redirect management and strengthen your SEO

Control all your URL redirects, branded links & QR codes in one shared workspace.

Stop losing traffic to broken links

urllo is the URL redirection service and link management platform trusted by both growing and enterprise teams.

Import all your 301/302 redirects, vanity URLs, and custom links across hundreds of websites and domains.

URL redirect service

Centralized redirect management for your website, no more server or CMS redirects.

HTTPS domain forwarding

Forward domains safely with automatic SSL and zero downtime.

QR code generator

Control every QR code and update destinations anytime without reprinting or recreating assets.

Preserve traffic & improve rankings

Every broken link loses visitors and ranking signals. urllo keeps every URL working so your traffic and SEO value stay protected.

  • Strengthen SEO rankings.
  • Eliminate 404 errors automatically.
  • Preserve link equity across every change.

Rebrands, migrations & consolidations

Your brand changes. Your domains merge. Your traffic should never suffer. Keep every redirect in place so no link or ranking is lost.

  • Redirect every old URL to the equivalent new one.
  • Migrations and mergers with zero broken links.
  • Protect SEO value from every legacy URL.

Apex to www redirects

People type your domain in different ways. Automatically redirect your apex domain to www so every user lands in the right place.

  • Forward apex and www traffic to a single canonical URL.
  • Preserve SEO value with proper 301 redirects.
  • Zero downtime, zero broken links.

One platform for every team

Marketing & SEO

The best way to protect your audiences and SEO value.

  • Preserve your organic traffic.
  • Protect SEO and brand value.
  • Create seamless customer experiences.

IT & WebOps

Get effortless control, reliability, security and performance.

  • Industry's highest uptime.
  • Spend less time managing redirects.
  • Seamless API integration.

Enterprise

Build connections at scale, protected by world-class security.

Scale with urllo

We’ve been the world’s most trusted link redirector for over a decade.

Infrastructure security

  • Automatic SSL/TLS certificates.
  • 99.999% historical uptime.
  • Enterprise-grade reliability.

Explore resources from urllo

Complete redirect mapping guide for website migrations

What is a source URL and why does it matter for your website

How to set up website redirects

308 redirect: Complete guide to permanent redirects

How to test if a URL redirects properly

What is a subdomain and how do they work

Website redirector: complete guide to redirecting pages on your website

URL best practices for SEO: clear, simple & effective

What are redirect tools and how to choose the right one

Understanding 307 redirects: when and how to use temporary redirects